Fitness isn't about
machines, or the latest fad
or carb back loaded paleo keto butter in your coffee instagram posts
It isn't undulating periodized secret Russian training method
It isn't about how big the gym is or how much it costs
It isn't 3 stage orientation, induction, we do things differently around here with the same cookie cutter programme
It isn't in the trenches strength coaches selling their latest product
It isn't mens health, fitness model, this time I'm going to get a 6 pack workout
It isn't internet connected, watching TV while walking up a hill
It isn't superfood
It isn't celebrity diet, exercise DVD, bargain bucket when they balloon up again next year
It isn't long leaner muscles
It isn't fitspo
It isn't about gamification
It isn't easy
It isn't about the music in the background or what you wear or android apple app that tells you when to sleep
It isn't about hashtags and click bait
It isn't on demand or live streamed
It isn't social media, constant posts and noise and endless advice
It isn't the latest gadget GPS map my life heart rate variability how long should I recover
It isn't this training split or GVT
It isn't 'my method is better than yours'
It isn't 'this is the only way'
It isn't about paying a trainer to motivate you
It isn't this January it's going to be different and 3 weeks in everything is the same
It isn't goal setting, new year, new you trite slogans
It isn't fitness models with eating disorders pretending to be role models
It isn't a cult or a box or a licence fee branded workout
It isn't about your ex wife or your ex husband or 'i'll show them'
It isn't about that boy or that girl or for anyone else
It isn't about a medal
Fitness is never external
It is only ever intrinsic
The motivation is only ever internal
Look inside
There is no equipment solution to a fitness problem
Your body already knows what to do
It's about who you want to be
It's about what you were born to do
Fitness is movement
You were designed to move
Your mind already knows what to do
You half remember when you were a kid and it was effortless
When there was no plan, when there was no expectation
There is nothing new
Move, eat real food, sleep, simplify
Fitness is something more fundamental
You have the raw materials, all someone else can do is help you shape them
Why haven't you started
You know why
Just start
You already know what to do in 2015