Has Lockdown Changed Fitness Forever?

They were halcyon days (if you could ignore the pandemic and you were lucky enough to avoid it, and you weren't working double shifts in a hospital or supermarket). When the sun shone forever, and the streets were full of people walking, running and cycling with only the occasional Ocado truck on the road. We were told we could exercise once a day, and many people took it as an instruction. More people were outside exercising in more numbers than ever before. A route I run in my local town, before lockdown I used to see 0 to 5 other runners, but during it I would see 20-40 other people walking and running.

For some people lockdown was a fitness bootcamp, with 3 or 4 sessions a day. For others it was a 1000 yard stare, a drinking competition with sloe gin and slow internet connection. Others were in the middle like me, initially over-reached myself trying to do 30 ab-wheels in a row and ripped my abs, then couldn’t run for weeks due to persistent cough and then found a happy middle ground of runs, walks and home workouts, however, the people who run my local corner shop probably think I live on beer, discos and double deckers.

Home workout kit: Will this be the end of gyms? (These are not all my kettlebells, didn't want to make anyone jealous)

And if you weren’t outside, you were inside following Joe Wicks (or the parents were while the kids were on their ipads) or yoga with Adrienne, (I also like yoga with Kassandra and SarahBeth yoga). Or doing a zoom class with some instructors from your local gym, or like me taking part in a zoom yoga class once a week. At the same time every fitness influencer on instagram was showing you how you could do a home booty blaster workout with equipment you made from a watering can, a towel and 2 bags of weight loss tea.

I saw a lady walking around my local park eating a pot noodle, I guess she figured it was a way of staying in calorie balance. And from the odour wafting through some of my local parks, half the population have been stoned through lockdown, and getting the munchies could account for supermarket shelves being bare for a while. And these people may be desperate to get back to the gym to lose some of the ‘lockdown lard’ (I’m copyrighting this phrase because some gym is bound to use it in a membership campaign). But many people may not be going back to the gym.


And now things are getting back to normal. Already I see less people out walking and running, maybe they’ve gone back to work or popped to Primark instead. And the traffic went back to normal, which means I could either run into the dick on the pavement who refuses to socially distance or run in the road and risk getting hit by a Ford Ranger. There are still a good amount of cyclists on the road, families too, which is good to see, and some place have increased cycle lanes and provision. Unfortunately, where I live that hasn’t happened, which means if I cycled to work it would be like a scene from the Spielberg film Duel.

In the park I’ve seen old guys doing jumping jacks, a couple teaching themselves to skip and an adult lone guy teaching himself how to skateboard (must have been a lockdown goal he set himself). The personal trainers are out in the park too, and you can play ‘eye spy which one of these people watched the body coach’. To paraphrase Homer Simpson, it’s like a freakin’ fitness jambaroo around here!


Meanwhile crossfit imploded because one of its head honchos went insane, and not in a cool Colonel Kurtz has gone ‘up river’ Apocalypse Now way but more like that dishevelled guy you see wandering around town carrying a bag for life with indeterminant contents who then stands too close to you in the supermarket queue and talks about lizard people conspiracies and then follows you onto the bus and sits next to you with no mask because viruses are a myth because you can’t see them.

And then all those crossfit affiliates realised that yes, people joined because of the crossfit name, but now they stay for the community and people. So there probably is no need to be an affiliate anymore because 1) You get to make up your own random circuit workouts 2) You can now call those workouts whatever you want, no need to call them Cindy or Fran anymore… you could use a wildlife name instead, Woodpecker WOD and Natterjack AMRAP to celebrate the fact the animals took the land back while we were all watching Netflix and daily briefings.

At this point no one knows when gyms will re-open, but it will probably be the day the kettlebells and bands you ordered 3 months ago finally arrive. But will people go back? The answer is some wont, they are happy with home workouts and training outside, especially in the summer, things are always different in the winter. And if your activity is swimming you will go back unless you're brave enough to do open water swimming, because you can’t do lengths in your kids paddling pool.

But I think most people will go back in some fashion. Because the gym is not just about exercise, it is about community and belonging and this is a big one for many people, mental health. Yes, you could workout at home, the same way I could make a coffee and sit at home and save £2.80, but I like going to coffee shops and watching the world go by.

How ever much corporations and businesses think otherwise, generally people don’t join and stay at gyms because of anything your marketing department put together, every local micro/ single site gym knows this. People join because of location and price, and these days its less about equipment because all gyms are pretty much the same. But they stay because of the atmosphere, their friend's, the instructors.  Your entire management team could leave tomorrow and members wouldn’t know, but if their favourite yoga or pump instructor leaves you will definitely know about it.

The unsung heroes of fitness during this lockdown are all the instructors and coaches who have carried on teaching classes on zoom, doing house party hangouts or instagram live workouts for free or donation only. Not because anyone in the companies they work for asked them to do it or paid them but because that is what they do, they teach people, they make peoples day better. And your customers and members want to support your business because of your staff they see every day. And some of those instructors and PTs may not be coming back, they may have figured online zoom classes and PT in the park is better for them and their clients.

It could change for the better, people realising that workouts don’t have be one hour, and businesses providing more online content for members and better in person coaching. It may diversify how people consume fitness. If it makes more people more active in any way, it will be a positive thing to take from this terrible event.

People will go back because collective amnesia is a powerful thing. Just like in The Plague by Camus (which of course, I read in lockdown), people go back to normal, people forget, people get used to new norms. And maybe it will make fitness facilities raise their game as well as their cleaning rather than their prices.

And when gyms re-open they should probably instigate fancy dress Friday in homage to Joe Wicks. And in 100 years time someone will ask "why do you all dress as spiderman and knights on a Friday?" and someone else will reply saying "I think it’s to celebrate when Sir Joe of Richmond stopped parents going insane during the first corona pandemic" and then they will eat a post workout Soylent Green protein bar and discuss who will win The Hunger Games 2121, will it be Crossfit Oceana airstrip one, or Crossfit Eurasia.

But until those gyms open, I'm off to do some press ups in the sun followed by a post workout beer.

Fitness Trends For 2014 (Not The Usual Suspects).

The official ACSM list of fitness trends for 2014 can be found here. Yeah, high intensity interval training, bodyweight training blah blah, catch up fitness industry and media hacks, that's so 2008. The real fitness trends and hot predictions are listed below:

No.1: Bicep Curls or if you are a female - tricep extensions (or if you are a patronising fitness expert appearing on daytime TV in January 'working on the bingo wings ladies').

The bicep curl will always be number one in the gym. If you spend more than 2 hours in any gym at least one guy will come in and start his workout by warming up with some alternating dumbbell curls while standing exceptionally close to the dumbbell rack.

The bicep curl is so versatile, too tired to squat? You will still have enough energy to do some arms. Hard conditioning session? Always time to work on the guns at the end.

Can you see how complicated this is? Of course it needs to be trained every workout.

The bicep is essentially three muscles that cross the elbow and shoulder joint (or if you are Charles Poliquin probably 23 muscles -each with a unique action) but at last count there are approximately 23,000 bicep exercises. Because it doesn't matter that it may be one of the smallest muscle groups you work on - it is the most important. No one can tell if you workout if you only do legs and have to wear trousers. But biceps, there is always time to put on a tight T-shirt and pump up before heading out.

No.2: 30 minutes on the x-trainer/ elliptical if you are female or Chest Day if you are male.

It doesn't matter how much people tell you that you don't need to do steady state cardio to lose weight, or that weight loss is all about nutrition, because as a female you know that the real key to success is the x-trainer. Whatever  fancy program your trainer gave you with weights and kettlebells and functional shit and HIIT it doesn't matter; because deep down you know the key to all physique goals is the x-trainer. Plus all that stuff is too hard, and you can't remember how to do it plus there is no TV attached to the kettlebell so you can't watch Hollyoaks while instagramming fitness inspiration pictures.

For Chest Day refer back to no.1, there is always time for chest, and Monday has been international bench press day since the beginning of time or at least the beginning of Golds Gym in California. And all those dopes doing bodyweight stuff are just clogging up the area that you need to scatter weight plates around the flat bench to prove how much you can lift.

No.3: Paleo & Ketogenic Backlash.

You tried paleo and it was fucking hard and you didn't transform in to a paleolithic warrior in 7 days. Plus no one knows if you can eat a freakin' potato or not (sweet potatoes are okay but no one knows why) and if you so much as look at a legume your intestines will explode. If you write a paleo book be sure to make sure that whatever you like and don't want to give up is considered paleo - this normally means coffee, red wine, chocolate (Swiss paleo) or milk (as long as the milk is from a wild cow and you milk it yourself).

Potato: Can I eat this or not?

Plus those coconut farmers need a break, Somewhere in Hawaii or Southeast Asia or wherever all the coconut oil comes from, some of those farmers have been working 24/7 since The Paleo Solution was released. And if the world runs out of coconuts all the Paleo/ Keto people are screwed. And there will be mass panic at your nearest Crossfit Box.

Give it a rest paleo people, these fellas need a day off

As for the ketogenic diet, the Italian Pasta Cartel is not going to stand for it anymore. As pasta sales plummet they realise this madness has got to stop. They are going to 'take care of' Robb Wolf, Mark Sissons and Tim Noakes for sure.

Expect some of your favourite fitness and diet gurus to change their mind and decide that now you have to eat high carb and low fat; bran flakes, pasta and rice galore. As you already bought their last book, you are going to buy this one too.

In the future we will discover that High Fructose Corn Syrup is actually a health food. Much like when Woody Allen wakes up in the future in the film Sleeper, his character was the owner of a health food store, but in the future they have realised that all that health food is actually bad for you.

Dialogue from the film Sleeper

Dr. Melik: Well, he's fully recovered, except for a few minor kinks.
Dr. Agon: Has he asked for anything special?
Dr. Melik: Yes, this morning for breakfast. He requested something called wheat germ, organic honey and tiger's milk.
Dr. Agon: [ laughs ] Oh, yes. Those were the charmed substances...That some years ago were felt to contain life-preserving properties.
Dr. Melik: You mean there was no deep fat? No steak or cream pies? Or hot fudge?
Dr. Agon: Those were thought to be unhealthy, precisely the opposite of what we now know to be true.
Dr. Melik: Incredible.

Source: www.Explore-Science-Fiction-Movies.com

Woody Allen in Sleeper

Stay confused and consume.

No.4: 700Ibs Deadlifts.

There are now a record number of elite powerlifters who only ever lift in their garage or on the internet. You rarely see them in the gym, I guess because they are all at home lifting 700Ibs but unfortunately they don't have a video camera. The 600Ibs deadlift is now so common that most lifters achieve it within weeks of reading Starting Strength and critiquing Supertraining and claiming that those Westside guys are all pussies; so the only place left to go is the 700Ibs deadlift.

Strangely, I don't see so many people claiming sub 2.10 marathons, I guess because you can't do that in a garage.

No.5: Some crazy kids toy/ bongo fusion disguised as the latest fitness tool.

Right now there is some guy, probably in California or Australia or New Zealand figuring out how he can part you with your cash.

The quickest way to come up with the latest fitness gimmick is to take a kids toy like a hula hoop and then combine it with some high energy music, then brand it, licence it, and claim it burns fat and works the core better than anything else.

But most of the obvious stuff has been done, for the fitness entrepreneur this means some lateral thinking is required. How about taking one of  those pedal powered cars the kids drive in the film Bugsy Malone and turning it into a cardio machine. Or how about the new dance sensation - Polka, combined with Flag Signals - I call it Polkwa. A total body conditioner plus practical if you get lost at sea or find yourself at a wedding in Central Europe.

Car from Bugsy Malone: Strap a TV on this and you've got a new cardio machine

No doubt Gym Box already has these classes, so please don't write to me.

I've combines Polka and Flag waving - I call it Polkwa.

No.6: Barefoot Backlash.

It turns out barefoot running didn't turn you into a Kenyan overnight, plus your calves hurt and it took a lot of goddamn effort.

As is human nature, rather than finding a middle way, we swing to the other extreme. How about attaching a couple of sponges to your feet or those springy pogo stick shoes that Saturday morning kids TV presenters would bounce around on back when such TV existed. Unfortunately, Flubber doesn't exist, or does it? How about a pair of Hokas. Or how about training, or doing some strength training, or work on your mobility or not thinking there is an equipment solution to a fitness problem.

Hoka - It's the French word for Flubber

No. 7: Sit-Up And Crunch Comeback.

Unless you work in a commercial gym, in which case, you just stopped doing them because you read the research from 2002.

The tricky thing about those researchers is they keep saying it depends, it depends on the client, it depends on their goals, it depends on their spine morphology. Well that's no good, you want a six pack and so do your clients. And all this 'it depends' is no good for debating on the internet, there can be no grey area.

Abs are not made in the kitchen, they are made on the sit up bench.

Plus, your favourite MMA/ Boxing fighter does 1000's of sit ups so they must be okay. And whats more Crossfitters do those sit ups on the Glute Ham Raise and none of them are injured. And you're bored and your clients are bored of planks. Crunch ahoy! Much like bicep curls there is always time for some isolated core work.

No.8: Special Selfie/ Instagram Zones At The Gym.

You're at the gym and you need to take a picture to prove you're at the gym and so everyone knows what a rich and fulfilling life you lead; and to motivate all your followers on Instagram. Except the lighting's no good and you left your phone in the car. No problem, this is an idea I stole when visiting Guinness Storehouse in Dublin - they take a picture of you pouring a pint and then you can go to one of their ipads and share the picture on facebook. Genius!

This is exactly what the gym needs! The special selfie zone will have the right amount of lighting to make you look thin/ pumped/ ripped and you can share the picture instantly on social media. No need to take pictures of yourself surreptitiously in the changing rooms or look like a dick while your friend videos you on the calf raise machine. You can focus on what the gym is really about, telling other people you are there, so you can feel smug.

No.9: Weightlifting Shoes As Fashion Accessory.

Your Mum has bought you some new weightlifting shoes. The only problem is only the Bros you lift with are going to see them. Or if you bought them yourself, you spent a fair amount of cash on them - but you only get to wear them at the gym a few hours a week.

Solution: Start to wear them out and about. You will look taller, in the event of a fight you basically have two lumps of wood strapped to your feet, plus in the club on the dancefloor while making some shapes you can easily hit a deep squat/ cossack move and impress all the chicks (at least one of who is bound to be a bikini competitor - result!)

Do you know how much these cost? Damn right I'm wearing them to the pub

No.10: Some New Social Media Network You Haven't Heard Of Yet.

Facebook will be dead by the end of the year or maybe tTwitter will be or MySpace will make a comeback, I dunno. Or someone will invent a new social network. We all need more outlets to tell people what we are doing. Picture of your paleo dinner on Instagram? Check. Motivational quote on Twitter? Check. Awesome Bicep curl video uploaded on Facebook? Check. But its not enough. We need more.

No.11: Les Mills - times they are a changin. (A serious one).

Les Mills have been using the same payment model forever. The likes of bodybalance, pump, combat etc are massive in health clubs. If you have never heard of them you probably don't go to a health club. I guess way more people do Les Mills than do Crossfit. But Crossfit has appeared in The Huffington Post, The New Yorker and the British Press. It really is in the zeitgeist. Les Mills hasn't - epic fail. If you run 3 or 4 Les Mills programs it costs the same as having a Crossfit affiliation for the year. Crossfit is also sponsored by Reebok and has created a tribe effect. Food for thought there.

Camille Leblanc - apparently she does Crossfit, which unlike Les Mills you've probably heard of.

I thought Zumba or Bokwa or Bootcamps would kill Les Mills, as they are either licence free or make the instructor pay the licence. With the new music licencing laws in the UK - health clubs have to pay the money themselves and can't make the self employed instructor pay for it. And then there is all the quarterly workshops. In the end Les Mills will euthanize itself unless it catches up to way things work and gives you a bit more for your money than a few posters and leaflets. They need to use the same tactics as Crossfit or your class studio will be or already is a Crossfit box.

No.12:  People On Blogs Writing Lists Of Fitness Trends.

Yep, we all love a top ten list and predictions about fitness trends. Look on the bright side, unlike a newspaper you didn't have to pay to read this and unlike something written by some weary Journo, it's not some regurgitated list from 2008. Some newspapers and magazines seem to think their readers have never seen the internet or used Google and are already behind the zeitgeist by the time they get round to reporting stuff. Rant over. Do what you enjoy.

"Don't follow leaders, watch your parking meters."  Bob Dylan

Happy New Year Fitness World, make 2014 a healthy one. Another year lost in fitness.

Of course

I've Seen The Future And The Future Is... Coaching (or possibly cleaning, one or the other).

"The quality of a man's life is in direct proportion to his commitment to excellence, regardless of his chosen field or endeavor." - Vince Lombardi

We are in a golden age of gym equipment. A few years ago you were lucky if you could find a gym with a basic power rack and an olympic bar. Standard health club gyms consisted of resistance machines, some kind of terrible key system and cardio, and if you were lucky the dumbbells went up to 20kg. The management were afraid of 'hardcore' lifters and were trying to attract some mythical exerciser who was willing to pay £60 a month for the chance to sit on a stationary bike; except that person never turned up in large enough numbers to build a viable industry.

Nowadays, some of the biggest chains have power racks and bumper plates and functional rigs. Crossfit* gyms and micro gyms opened and they all had Olympic bars and ropes, sleds and prowlers and minimal if any of the standard cardio and resistance kit. A few years ago bands and chains and specialist bars were rare, they existed on the internet in Westside. Now the average 16 year old gym goer may have seen a safety squat bar, football bar, cambered bar, pushed a prowler, tried to break his leg by jumping on a stack of plyo boxes and build his biceps with a thick grip barbell.

Its is only 5 or 6 years ago when I went on an Olympic weightlifting course, it was hard to find, it was the only one I could find and they didn't even call it Olympic weightlifting (BWLA weightlifting for sports course to be exact) and I think one of the guys who opened Crossfit London or Manchester was on the same course. And I couldn't find any videos on the internet on Olympic lifts or how to do them. My, how times have changed, suburban housewives are doing Oly lifting as part of their daily WOD and the Reebok shop in Covent Garden sells Crossfit branded Olympic lifting shoes (there was one website that sold them in the UK when I purchased a pair).

Equipment is not enough.

But. It is easy to become enamoured by gym equipment. More people are Olympic lifting than ever before, but very few people lift heavy or come close to being national level. There hasn't been a sudden rush of world records or big powerlifts. Quite a few people have got their 10,000 hours in, but we're not suddenly giving China or Eastern Europe a run for their money. There is a possibility that it takes more than practice, that 10,000 hours has become over emphasised. The same is true in endurance sport: triathlons, 100 mile ultras and weekend 10k's are fully booked, barefoot running is mainstream but as a nation we are less competitive than we were 30 years ago in Marathons - take out the one runner we have and we have no one. People are running slower marathons than they were in the early 1980's.

And however much equipment there is, there is always someone who wants more, if only your had Eleiko bars or a monolift - then they would be a champion, despite the fact people were lifting heavy and winning for eons without any of this stuff. And some guy in a Bulgarian basement is lifting with a rusty barbell and kicking their ass.

Rocky 4 - back to basics, it's not about the equipment

But I digress, the point is, if it was only about equipment and facilities and participation we would see way more people competing at a high level. But we don't. Of course, many people doing these activities have no desire to compete, they just enjoy them, and they like training and being fit.

"the best teacher is repetition, day after day, throughout the season." - John Wooden

And the other point, is having the equipment is not enough. You can have a room full power racks and performance equipment, but if the gym culture is still embedded in body part splits, it will all be empty apart from the bench press and the adjustable benches closest to the mirrors. And there is a fear, a lot of guys and even more so women, who have been using gyms since their rise in the 1990's default to what they know. Why try something if you risk looking like an idiot, its pretty hard to go wrong on the cross trainer or doing a bicep curl, but get the glute ham raise wrong and not only could you end up being rescued there is a chance your hamstrings will explode.

So without coaching and a change in culture all this new equipment (which is really a return to the old0 will stay unused.

"The more I coached the more I became convinced that the mind, the will, the determination, the mental approach to competition are of the utmost importance." - Brutus Hamilton

What do Jess Ennis, Mo Farah, every professional football team and all of British Cycling have in common? They all have coaches.

"'The main thing about Percy is that he coaches your spirit' Elliott believed 'The body itself may only need two months training to get fit, the rest of the time you're building up your spirit - call it guts, or some inner force..." Herb Elliott on coach Percy Cerutty

Health Commitment Cop Out.

If you go to a small micro gym, studio or Crossfit facility there is a good chance you will get some coaching (the debate about quality is for another day) due to the format these facilities use - small group training, one on one, you have to book in. These facilities also have an advantage that certain populations would have self selected and excluded themselves. People arriving at Crossfit or an olympic lifting gym know what to expect, they know what the deal is, the chances of the obese grandma with a dodgy knee and blood pressure pills turning up to take part in the WOD are slim.

In a health club or leisure centre the system is set up differently, anyone can turn up and expect to do anything. Many clubs in the UK have now adopted the Health Commitment Statement produced by UK Active (the governing body for the fitness industry in the UK??!). It is designed to replace the Par-q which was too medicalised. For example, the first line on the HCS is

"We will respect your personal decisions, and allow you to make you own decisions about what exercise you can carry out. However, we ask you not to exercise beyond what you consider to be your own abilities."

Now, we are treating people like adults, which is a good thing, and not expecting the coach to start delving into medical history. In another section it states

"You should not exercise beyond your own abilities. If you know or are concerned that you have a medical condition which might interfere with you exercising safely, before you use our equipment and facilities you should get advice from a relevant medical professional and follow that advice."

Except, firstly people ignore what they have just signed and still ask you what to do about their bad back or achilles or what is best for blood pressure. And secondly, what both the Par-q and HCS fail to address is that most people don't have medical conditions that restrict them, they just have appalling movement patterns, poor mobility and have no idea about how to make an informed decision about what the best exercise to do is or how to it correctly.

And certain exercises will be unsafe for them at this stage, they don't have the knowledge to decide, their judgement of their own ability is flawed. Its like saying, go into the supermarket and buy healthy food, some people will get it right, some people wont. Or like asking someone if they are a bad driver, most people are going to say no, ego is a powerful thing. If someone has a warning light on the dashboard of their car, yeah, they could keep driving and hope nothing happens or they could go to a mechanic and find out what it is. The HCS is kinda like saying to the public, you might have some warning lights up, but we'll let you decide if you can keep on driving the car, we don't want to get involved. We don't want to put up barriers.

And yes, if you work on the premise that most gym members are going to do 10 minutes on the cross trainer and then do a few resistance machines, then they will probably be okay. Except the game has changed, they could turn up and start doing high intensity intervals or body attack or box jumps supersetted with thrusters.

Just Say No.

So what is to be done? Well don't be afraid to coach. And don't be afraid to say no. And knowing what is appropriate and not appropriate requires screening, unless someone has been screened in some fashion, how do you know what there is ability is? This is where Crossfit and the general fitness industry fail, screening is virtually non existent and no one gets told 'actually this is not for you'.

Consider the short burst fast classes and HIIT classes that are all the rage. In a large health club anyone can turn up. The coach on the gym floor has to make a decision, the person turning up has signed the HCS form, but there is a good chance the person signing has no idea what a tabata interval is, there decision is based on incomplete information. So the coach has several choices, scale the workout (it's not high intensity anymore, you are not ready for high intensity), let them do it and risk the possibility of them literally stroking out Andrew Marr style or say no. Sometimes coaching is about pushing people, sometimes it's about saying no.

Somewhere along the line, the industry got desperate, it needed to make the sale, we lost faith in ourselves. Don't be afraid to say no to the client, there is always another choice for them. And this could work in your favour sales-wise:

"The minute it was clear that we weren't desperate, the moment we started to lead instead of beg, the sale was made." - Seth Godin

Coach & Differentiate.

"Let all know that you expect them to possess the highest level of expertise in their area of responsibility." - Bill Walsh

The way to differentiate is to coach. Anyone can buy equipment but can they use it? Anyone can shout at clients and make them do 1000 burpees. But can you affect change, can you get results? Is anyone even measuring your results? Coach everyone all the time in your facility, this is a world away from personal training.

Nearly every elite athlete, every team, has a coach or a whole team of coaches. And yet, the public expect to turn up and get results with no help. They are scared and disappointed too. Scared of looking stupid and disappointed by an industry that let them down on numerous occasions. Be different, start coaching everyone and the atmosphere will change, you will change the game from the inside out. Suddenly there will be a buzz about your facility.

Have a training philosophy, have a deep knowledge about everything your are doing and not doing but then realise that coaching is not always technical. It could be simple phrase or word or look, it could what you leave out that matters.

"Teach 'connection and extension'. An organisation filled with individuals who are 'independent contractors' unattached to one another is a team with little interior cohesion and strength." - Bill Walsh

Be aware of the prism you see everything through. Maybe you personally favour hypertrophy, or strength or kettlebells or whatever. But be ware of processing all your clients needs through these prisms. Start blank, see it through the prism of the client, what they really need and then pick the right coaching route. Your philosophy of coaching should be bigger than the tools and methods you use. Coaching is flexible.

Does Louie Simmons Put The Hoover Round?

But what if no one cares about your coaching. There is a good chance that if you work in a commercial facility the management has never even asked you about coaching or measured it, there is a 100% they have measures your ability to clean. The scenario could play out like this:

The health club see all this stuff about small group training and functional training and thinks this is a bandwagon we need to jump on. So they buy all the kit and tell the instructor he/she now teaches fast classes. The instructor is teaching the class and someone complains about the cleaning. The instructor is then conflicted, they are being measured on the cleaning, not the  coaching, and all this stuff could be a fad anyway. The instructor then realises they are actually a cleaner, which is not a bad thing, except they then discover that the actual cleaner gets paid more than them. They then figure out that the studio instructors are getting paid three times as much for teaching a class as the fitness instructor is for teaching on the gym floor and no one asks the studio instructors about cleaning. Yes, its a way of having all these classes on the schedule without paying the instructor more than minimum wage. The instructor gets demotivated, the kit stands empty, everyones doing what they always done. Of course, some clubs pay the instructors a decent rate for coaching, but show me a manager who didn't panic about a cleaning complaint and I'll show you a....

Of all the people, whoever left a gym , it seems no one ever left because they failed to achieve their goal, they left because they didn't have time or it wasn't clean enough.

Which makes me wonder, does Louise Simmons, Eric Cressey and Mike Boyle have the same issues. No one ever released a fitness product on how to keep your gym clean. Does Louie put the hoover round first thing in the morning, do lifters complain that Westside is too dirty or there is too much chalk around, do people tell Rippetoe to get better air conditioning at Wichita Falls. Does Louie just catapult any complainers out the door with a purple band? This topic seems sorely unrepresented on fitness forums.

I can't help but feel the likes of Boyle and Cressey are missing a trick here, how about 'Shoulder health while dusting, avoiding anterior glide of the humerus when cleaning cardio equipment' or 'Advances in mutli-tasking in the gym environment, how to re-tune the TVs on the CV equipment while dealing with a complaint about the music'.

The game has changed.

"'That's the way we've always done it' is the mantra of a team setting itself up to lose to an organisation that's not doing it that way any more." - Bill Walsh

The large chains still pursue a supermarket model, they are trying to cater to the masses. They think they can be all things to all people. But if you try to market to everyone, you have a product aimed at no one. And you end up with some pissed off members, because your product was never really for them in the first place, you just told them it was.

"Don't try to make a product for everybody, because that is a product for nobody." - Seth Godin

Much like coffee shops, you could go to Starbucks and get an insipid cup of coffee that doesn't really offend anyone, but at the same time there is a rise in independent coffee shops, its the same for pubs and micro-breweries. It's the same for gyms, except the way to differentiate is with coaching. Except way more people go to coffee shops than go to gyms, going to the gym is a niche activity, whether you like it or not. Going to the gym is more akin to collecting vinyl or vintage cars, it's a niche that wants to be mainstream. Once you accept this marketing becomes easier, you are not trying to please everyone.

There are really only 2 or 3 big players in cardio and resistance equipment, most gyms look the same. Anyone can buy some dumbbells and weight plates. It is what you do with it that counts.

Somewhere along the way, personal training became the antithesis of coaching. It became number counting. No one wants to be associated with the personal trainer moniker anymore. The fitness courses didn't teach people how to be coaches. How to motivate, how to inspire, how to innovate, how to individualise but still have a system. So, the trainers aspired to be coaches, but you'd be shocked at the level of knowledge in these courses.

And the coaching course are stuck in another era, if you've ever been on one, its more about how to control large groups of people and make sure no one falls down a hole; basically a health and safety course. That's what we did to coaching in this country, we turned it into the lowest common denominator health and safety course pitched at kids. It is more akin to an old school PE lesson, which is okay if you are teaching kids. But most of us are coaching adults, grown ups, professionals, who need professional coaching.

Coaching is not about holding someones hand or shouting, its about teaching them a skill, knowing when to instruct and when to not. Knowing when to let someone make their own training decision, and giving them the information to do, but also having the confidence and guts to say when someone should not do something, when to push and when to say enough is enough.

The game has changed, the big health clubs just don't know it yet, or like most large industries with layers of bureaucracy are too slow too react, suffer from inertia or try to copy something really half arsed.

The best gyms have a system, they coach everyone and they have results they can show you. Not one off aberrations, but consistent results with clients across the board.

I could be wrong, maybe all health clubs should bin all their instructors and employ 10 permanent cleaners and everything will be fine. Or possibly there should be a new REPs level 4 cleaning qualification.

The answer is to coach and coach some more, or get out like alot of people are doing these days. Open your own facility, be picky with the clientele, it takes guts for sure.

Have confidence, the equipment is secondary. It could be just me standing in a room with a couple of kettlebells and a bar, and its worth the money because of the coaching and the atmosphere.

Build the gym, but then coach, and create the atmosphere and the reputation. Build it and they will come is only half the answer, the building is just the first part, the people is the second part and the most important. People get results.

Be 'consumed by the process of developing the ability of others. You do it because you really care for it, you do it because you have to.' ( Bill Walsh)

"Concentrate on what will produce results rather than on the results, the process rather than the prize." - Bill Walsh

Coach, the alternative is to be the same as it ever was, which is no choice at all.

References
Bill Walsh, The Score Takes Care of Itself. My Philosophy of Leadership.
Gary M Walton, Beyond Winning. The Timeless Wisdom of Great Philosopher Coaches
Seth Godin, Purple Cow & The Icarus Deception

* Without wishing to get drawn into the eternal crossfit debate, here's my 2 cents worth. There is a puritanical element who seem to think crossfit are responsible for all random training shit. As if before crossfit everyone walked around with a copy of Supertraining under their arm and everyone periodised properly and everyone trained properly and it was all logical and despite powerlifting, olympic lifting and bodybuilding being the most minority of sports - it seems everyone in the gym was competing in these disciplines despite never actually competing; and all training programs had a clear goal and purpose. And of course, everything was logical like splitting your workout into bodyparts, and no one ever did anything illogical like working chest and arms everytime they went to the gym. And all sports are logical like swimming 2.4 miles and cycling 100 and running a marathon, and 22 people kicking a bag of air around a park, and back flipping on a beam and bench pressing in a triple ply denim shirt. Of course, all pro athletes train using a completely systematised approach and no one ever coasted on their genetics, and how someone trains for football or baseball or powerlifting should be the basis of all training, because the gym is only full of serious athletes. And you can't copyright circuit training, in the same way you can't copyright dancing (Zumba) or yoga and pilates (Bodybalance), but goddam they cornered the market and created a tribe with minimal equipment and we all wish we had thought of it first. And its dangerous, because I've never seen a powerlifter or bodybuilder who had to get their pec re-attached or their bicep rupture repaired, and no endurance athlete ever had to have knee surgery and no football player ever had an ACL repair, and every year thousands of people get rescued off of mountains after throwing themselves down them on skis after no actual training or practice and everyone in the world now knows what rhabdo is, and I've never seen anyone get it even in ultra endurance events. (and I can't do a handstand press up or a kipping pull up and there is no way I'm wearing long socks).

Top Ten Fitness Trends For 2011

It's been a busy January. Unlike some internet fitness gurus I actually train people in the real world, hence this is my first blog of 2011.

Here are my predictions of what's going to be big in 2011 fitness-wise.

Note: Of the top ten trends I have put together, some are things that I like, some are things that I don't personally like but will be popular anyway, and a couple of things are probably wishful thinking on my part - things that I want to be trends. I have also put a list together of things which are already popular and will continue to grow.

Before I get to my list I want to review the list that is put together by the American College Of Sports Medicine (ACSM). Below is their list and my commentary on it

1. Educated and experienced fitness professionals. Of course they would say that, they are an accreditation organisation. I want this one to be true. Rather than having a system that at one end of the spectrum churns out sports science graduates who don't even know how to squat or deadlift, and at the other end has courses that last a day or two and then suddenly the person is a fitness professional. A profession that lets you deal with peoples bodies, the most sacred possession they have, with the minimal of experience of training. Let's hope this changes.
2. Fitness programs for older adults. This one has been around for years, and it has never really taken off or come to fruition. Here's why: older adults are not all the same! I have a female client in her 70's who can rack deadlift 60kg from just below the knees, as well as doing goblet squats and a whole range of strength exercises. I also teach a group of older people, where at least 4 of them couldn't get of a chair due to a whole host of problems they have accumulated over a lifetime. And then we have ultra runners like Jack Dennes who is in his 70's completing the badwater ultra. The obvious point is, the population over the age of 60 are not one amorphous group; some are very fit, some are injured, some have trained their whole life, some haven't.
3. Strength training. How can strength training be a trend?! It should be a fundamental component of any fitness program!
4. Children and obesity. Another one that has been banded about for years. All attempt I've seen so far to tap into this market have failed.
5. Personal Training. Of course they would say that. See my list to see a more specific trend. One to one training may well be over.
6. Core training. Whatever the core may be, there is no definitive definition. Having core training as a trend is like having leg training as a trend.
7. Exercise and weightloss. Shouldn't this be number 1, every year, forever?
8. Bootcamps. This is already happening, see my list for how it may evolve. And my previous post on bootcamps here.
9. Functional training. Whatever this is, isn't a deadlift functional?
10. Physician referrals. This is a whole other blog post, because the healthcare system is set up differently in the UK compared to the USA, I will write about this another time.

And without further ado, to my list of the top ten fitness trends in 2011.

1. Small group training/ semi private training.


I'm going to make a bold statement. Personal training doesn't work for most people, you might as well do a gym induction and write them a program to go away with, it has about the same success rate. Here's why. Most people only have one personal training sessions a week, if you're lucky they might do two. Then most of these clients don't do any training when they aren't with the trainer or train in a half-arsed way, and then most of these have a few sessions and then stop. Of course, there are some exceptions, but most people follow this route.


The cost of one to one sessions is too prohibitive for most people. That's why they only have one session a week or buy a block and then stop. Small group training makes the sessions more affordable, suddenly a person is paying a quarter of the price, so they can then attend more sessions.

But the most important reason the small group sessions work better for most people is the group dynamic. With all the small group training sessions I have been involved with, there is a sense of group camaraderie, banter between the participants and the instructor, and they are always high energy with everyone pushing everyone else to achieve more. The results from semi private training are superior in my opinion. As an instructor, they are more enjoyable to teach and you end up getting results with more clients. Everyone's a winner.

The semi private training model has been perfected and made popular by the likes of Alwyn Cosgrove and Cressey Performance and has been around for quite a few years. However, it seems commercial gyms have never really gotten a hold of it, and don't know how to deal with it. Are the trainers teaching a class or doing a personal training session they ask? It doesn't fit their payment model. This year might be the year commercial fitness facilities finally grasp the concept, and don't get left behind; as they increasingly are these days.

2. Online training

You can only train so many people one to one, and even in group training environments you can only train so many people per week. With online training, it is possible to have hundreds of clients at any one time.

This guy has 500 online personal training clients

Again, online training has been around for a while. And got a bad name in some circles, as it ended up being the domain of internet gurus who had never really trained anyone in real life. Also the technology wasn't there to begin with. Now anyone, can put together some decent quality videos and post them immediately.

Two recent products seem to have exploited this video phenomenon. Eric Cresseys Show & Go and Mike Boyles BodyByBoyle. I don't own or subscribe to either of these products. But the model is sound, why buy a book when you can get a whole video library as well, either through a one off payment or on-going monthly subscription.

Commercial gyms already have access to the market, but once again are lagging behind. If someone joins your gym and has a one off induction, (and if you're lucky they might get 4 or 5 follow up appointments) but then want to remind themselves of an exercise technique, why not create a video library online. They can still get advice and coaching from the instructors, they two concepts are not mutually exclusive. If a customer wants to buy an exercise program from you or access your virtual gym, why not let them. Sales people and owners of large chains are still enamoured by equipment and museum tours. Your product is not the room full of treadmills, it is the expertise of your staff and how they help clients achieve results.

With an online product, your market is not just the town you live in, but everyone in the world who could benefit from your knowledge. It's time the true fitness professionals took the online market back from the hucksters and keyboard warriors.

3. Crossfit style workouts & crazy gymnastics

There are a few crossfit facilities in the UK, but not that many. I expect a few more will open. But what is more likely is trainers will start to copy the model. Get yourself an olympic lifting qualification, even if you haven't lifted a weight in your life, buy some gymnastic rings, put together a random workout and bingo - you got yourself a class!

There are some good people involved in cross fit, see Kelly Starrett's mobility WOD blog for an example. And we could debate the benefits of high repetition olympic lifting all days. But more troubling, will be the trainers with a little knowledge making people do stupid things. These are probably going to be the same people doing bootcamps in the park. Don't worry if you've got the hip mobility of a wooden table and a bad back, these clean & jerks and hand stand back flips should sort you out.

Crossfit does make women hot

Conditioning workouts can be great, and crossfit does seem to produce an abundance of hot women. But appropriate movement screening and exercise modalities to suit the individual should be considered.

Or are the women of crossfit hot before they even start?

Again, commercial facilities could create their own version of this and invest in their staff training, but I wouldn't hold my breath.

Who cares: hot women do crossfit, that's all we need to know

4. Bootcamps

Yes, bootcamps are already a trend. See my post here. In 2011, I think the market will become more segmented and commercial facilities will try to get in on the game about 2 years too late.

There already is some market segmentation, with bootcamps for women only like Fit For A Princess. This year there will be more of this. Rather than just military bootcamps, there will be weight loss bootcamps, kids bootcamps, sports bootcamps etc. Of course, the exercises you will do in all these bootcamps will be exactly the same! Run around the park, do some burpees, crunches, plyometric lunges and press ups.

Workout in the park: Bootcamp Peter Griffin style

Bu the people running these know they are onto a good thing. No equipment, no personal training rent, no individualised program, no building needed. Why make £40 an hour from one person, when you can get 20 people and charge them £10 each, that's £200 an hour for shouting at people in the park. Job done.

5. Corrective exercise & mobility.

With all these cross fit style workouts and bootcamp randomness there are going to be some injured people. The trainer well versed in corrective exercise and mobility will be positioned to deal with this. These days, it's rare for me to see anyone who hasn't been injured in some way. May be its just the people who get referred to me, but in  nearly every consultation I have some kind of back, shoulder or knee injury is mentioned. Almost every week someone says to me in passing 'I've got a shoulder/ knee/ back / problem what exercise should  I do for it.'. The correct answer is, it depends. I'm not going to give you some random exercises without assessing it and getting some history.

With regards to this I recommend Charlie Weingroffs DVD 'Training = Rehab Rehab = Training'. Use the functional movement screen, the selective functional movement assessment, the joint by joint approach and the core pendulum theory as your blue print. Again I can't recommend this DVD highly enough.

Even if you don't use this, have some type of systematic approach to it, I have no problem blending the work of Janda, Sahrmann, McGill, and Thomas Myers Anatomy Trains. Be the go to person.

This is one of my wishful thinking trends. I still see trainers giving people crunches and knee side to side...sigh.

6. Indian Clubs/ Power Clubs

The most popular exercise of the Victorian era is due a come back. I first saw 'bear clubs' mentioned on www.intensefitness.co.uk (the place I bought my first kettlebell from) about 6 years ago. Since then Indian clubs have been threatening to be the new kettlebell, but have never quite broken through.

Indian Clubs

There is now at least one training organisation (Premier) in the UK offering a one day course in 'power clubs', see the video clip below. I haven't done this training course, but I may well do.




The name 'Indian clubs' has always been dragging them down, if they'd called them 'hardcore MMA conditioning clubs' or 'fat loss skittles' then they'd be mainstream already.

The potential for shoulder rehab work, mobility, as well as conditioning, make these are versatile tool.

7. Yoga, breathing, meditation

Yoga makes a comeback every few years with a different emphasis. Sometimes its as a cardiovascular power workout like Ashtanga, sometimes its purely as a stretching class and sometimes its a bunch of folk in a super heated room overstretching their ligaments.

The current comeback will be based around breathing. In this ever increasing  sedentary and stressful world people are breathing in a very poor way. Recently, I've seen quite a few people breathing high up into their chest and shoulders, and they were unable to breather into the diaphragm or abdomen when I first demonstrated it, they had lost the ability to breathe properly.

The benefits of meditation and breathing correctly are well known. Many people are still reluctant to go to a class on meditation, but they will go to a yoga class, where they can get many of the same benefits. Though, I think in 2011 we may even see a rise in meditation classes. Good yoga instructors can combine breahting, stretching, mobility and quietening of the mind into one seemless narrative.

Here's a good article on the benefits of meditation.

And this is an article on breathing I like by an RKC and yoga teacher

He may be meditating peacefully now, but how's he going to get back to dry land?

8. Intermittent Fasting

The only nutrition trend to make the list. Fasting has been around since forever, but as a product it's hard to sell. You tell someone not to eat for 24 hours, they don't really need a diet plan or supplement for this. There's nothing to sell them.

In recent years, intermittent fasting has started to get an underground internet following which may well go mainstream. Brad Pilons ebook Eat Stop Eat is very good and covers some of the science, the website leangains has a good following and most recently Christian Thibaudeau on T-nation has come up with at least two fasting protocols. And rather than saying eat nothing, they've linked it to a supplement protocol, which makes it more marketable. And once somethings on t-nation its only a matter of time before someone copies and pastes it. True story: I have seen a PowerPoint presentation given by a training company to group of people as part of a Fitness Industry Association seminar that had sections in it copied and pasted from t-nation. Now the information was good, but it shows that the people running training companies don't know anymore than anyone else with an internet connection.

When intermittent fasting goes mainstream expect it to confuse the public and the mainstream media. For years, the message to eat breakfast and  eat 4-6 small a day has been a mantra in the fitness industry. Suddenly, the message will get confused, when someone starts saying, actually you don't need to eat breakfast, and may be try eating nothing for 24 hours?!

Of course, the 'eating small and often' and the 'intermittent fasting' approach both work, just to add to the confusion the public will have about this.

9. Vertical pole

Pole dancing has never gone mainstream. However, as I mentioned in the complete history of fitness part 1, at least one company is offering vertical pole classes to men and women. And if anyone at pussycat poles wants to invite me to try the class and write a review, I'm more than happy to give it a go!

All you need to do is put one of the vertical poles in a crossfit style circuits and call it a  'gymnastic core conditioning pole' and you got yourself a trend.

10. Everything will continue as before.

The biggest trend of 2011 will be inertia. Commercial chains will do what they've always done, offer their members one to one service in the sales blurb and then ignore them. Rely on an underpaid, undervalued and minimally qualified workforce. And continue to sell memberships like you're buying some double glazing off of a guy in 1983. Keep investment low, and have facilities over reliant on cardio machines and resistance machines that they have had for years. And a whole group of personal trainers with spikey hair and shaved legs will continue to say 'awesome' too much and will become bootcamp & crossfit experts as well.

If only Rollerball was going to be one of the fitness trends of 2011

Trends that will continue.

Zumba

Already popular. I didn't realise until I recently sent some staff on a zumba course, that it is a 2 day certification that anyone can do. No fitness qualification needed. They show you a few moves and then encourage you to free style and add in your own moves. Like most fitness courses, everyone passes regardless of how bad they are (remember the ACSM number 1 trend). Which means, you could go to class taught by someone who is a trained dancer and it will be great and inspiring or you could go to a class taught by someone who dances like you Nan at a wedding. Either way, expect there to be more zumba instructors than participants by the end of the year. Kerching!


Kettlebells

Popularity will grow because they work when done properly.

It goes without saying, if your instructor can't do a clean or snatch or turkish get up and doesn't know what a hip hinge is, go somewhere else.

Excuse for another crossfit woman picture

Boxing/ MMA

Either in small group format or as part of the bootcamp. Either way 'tap out' have got a lot of clothing they need to sell.

Suspension training, TRX, fitkit

Becoming part of mainstream gyms at last. Gymnastic rings are the cheaper option.

Wrap Up

Well those are my predictions, lets see if I'm right.